Media Foundation

Studying Media at Bellerbys College

The UK is the home of many famous broadcasting and media outlets, as well some of the best films and breakthrough communication moments in recent years. This makes it a great place to study media or communications. This specialist course provides an in-depth education in all areas of communication and high-quality preparation for degrees in media and communications-related subjects. You will learn theoretical knowledge and the practical skills needed to succeed in your chosen degree. The course is modular in structure. It has core modules studied by all Foundation students and core modules for the Media Foundation. The core Foundation modules develop academic and English language skills. 

Work with professionals

During the first term of the Media Foundation programme, you will have the opportunity to work with a professional media team to produce a music video for a band or solo artist based at the British and Irish Modern Music Institute (BIMM). You will work alongside teachers and industry professionals, and have regular contact with the artist, for two hours every week. You will gain a unique industry experience, providing you with skills that will stand out (such as team working, planning and improved subject knowledge) and help you progress to a top university.

BIMM Bellerbys

  • About BIMM Institute

    BIMM Institute is a collection of eight music colleges in London, Berlin, Dublin, Manchester, Bristol, Birmingham, Hamburg and Brighton. Since 1983, BIMM has been providing courses to help students launch successful music careers. Students benefit from expert tutors, industry contacts and professional masterclasses while studying at the heart of a music city.

Where will this Foundation take me?

Our students have gone on to study Advertising at Lancaster University, Photography at Falmouth University, Film and Media at Newcastle University and Media Communications at UAL: London College of Communications.

Destination universities

Students on this subject pathway will receive an offer of conditional progression* to study at the following universities:

  • Coventry University
    • Digital Media
    • English and Journalism
    • International Communication
    • Journalism
    • Media and Communications
    • Media Production
  • Leeds Arts University
    • BA (Hons) Animation
    • BA (Hons) Comic & Concept Art
    • BA (Hons) Creative Advertising
    • BA (Hons) Fashion Branding with Communication
    • BA (Hons) Fashion Design
    • BA (Hons) Fashion Photography
    • BA (Hons) Filmmaking
    • BA (Hons) Fine Art
    • BA (Hons) Graphic Design
    • BA (Hons) Illustration
    • BA (Hons) Photography
    • BMus (Hons) Popular Music Performance
    • BA (Hons) Printed Textiles & Surface Pattern Design
    • BA (Hons) Visual Communication
  • Loughborough University
    • BSc Media & Communication
    • BSc Sociology
    • BSc Sociology & Media
    • BA History
    • BA History & International Relations
    • BA History & Politics
    • BA Politics
    • BA Politics & International Relations
    • BA Politics, Philosophy & Economics
    • BA Politics with Economics
    • BSc Psychology
    • BSc Psychology with Criminology
    • BSc Psychology in Education
    • BSc Sport & Exercise Psychology
  • Newcastle University
    • Film and Media
    • Film Practices
    • Journalism, Media and Culture
    • Media, Communications and Cultural Studies
  • Royal Holloway, University of London
    • BA Video Games Art and Design
    • BA Digital Media Culture and Technology
    • BA Film Studies
    • BA Film Studies with Philosophy
    • BA Film, Television and Digital Production
  • University of Surrey
    • BSc (Hons) Media, Culture and Society
  • University of Westminster
    • Digital Media and Communication
    • English Language and Linguistics
    • English Literature
    • English Literature and Language
    • Journalism
    • Public Relations and Advertising
    • Television Production

Foundation key facts

Minimum age: 16.5+
Course length: 3 or 3.5 terms
Start dates: September, November or January. See term dates
Entry requirements: Satisfactory completion of secondary or high school education. 4 GCSEs at C or above.
English language requirements: IELTS 4.5 (IELTS 5.0 for November and January starts)

Due to COVID-19 restrictions, we are now able to accept a wider range of English tests
Location: Brighton
Tuition fees: Visit our fees page for full details

Please note: the January 2021 Media Foundation start date is not available for Bellerbys College students.

Course modules

Advertising and Marketing

Advertising and Marketing

Analyse advertising campaigns and study the processes of advertising and marketing. You will also work on an advertising campaign using image-editing software.

  • Semiotic Analysis of Advertisements
  • The Advertising Campaign Cycle
  • Key Marketing Concepts
  • Audience Theories
  • Needs Theories
  • Branding
  • Choice of Media and Timing
  • Advertising Trends

Applied Media Theory

Applied Media Theory

Understand contemporary media debates, explore theories and evaluate media texts. Learn to appreciate the wider context in which media is produced, consumed and evaluated.

  • Introduction to theoretical frameworks
    • Structuralism
    • Post-Structuralism
    • Marxism and Hegemony
    • Liberal Pluralism
    • Feminism
    • Queer Theory
    • Post-Colonialism
    • Postmodernism
  • Contemporary media issues and debates
    • Digital Media Cultures and their Impact
    • Globalisation and Media
    • We Media and Democracy
    • Regulation and Censorship
    • Reality TV and Identity
    • Violence and Media
    • Convergence Culture
    • Ownership and Control
  • Applying theory
    • Focus on Textual Analysis Approaches
    • Focus on Micro Skills
    • Critiquing and Going Beyond Theory



Analyse films, understand film production, and produce either an analysis essay on a film of your choice, or a short film.

  • Academic and Practical Assessment of Creative and Analytical Skills
  • Work as part of a Team
  • 3- 4 Minute Short Film Project

Media and Communications Research Project

Media and Communications Research Project

Extend and integrate previous studies. Gain experience of an individual piece of extended research. Apply key research skills. Select texts for a critical investigation. Apply conceptual and theoretical frameworks and plan and implement a practical project based on a selected research area.

Introduction to Research Methodology

  • Quantitative and Qualitative Research
  • Action Research
  • Case Study Approaches
  • Ethnography
  • Textual and Media-Based Research
  • Primary and Secondary Research Data

The Research Process

  • Choosing a Research area
  • Effective Primary and Secondary Research - Evaluating Sources
  • Using the Internet for Research
  • Analysing Data
  • Choosing an Angle and Getting the Right Focus
  • Applying Conceptual Frameworks
  • Formulating a Hypothesis

The Research Findings – Academic Writing Skills

  • Using direct Quotes and Paraphrasing
  • Appropriate Referencing
  • Bringing in Theory, Concepts and Debates

Practical Production Skills

  • Working in different media
  • Linking the practical production with the research findings

Multimedia Journalism

Multimedia Web Journalism

Learn the theory and practical skills needed to design and create content for a news website. Learn journalism skills and general design principles and apply these to evaluate the success of a practical project. Research audience and formulate specific objectives for a news website, and provide an interactive experience for a defined audience.

Design Principles

  • Composition and Layout
  • Colour Codes
  • Form and Spatial Properties
  • Behaviour and Interrelationships of Design Elements
  • Typographical Codes
  • Gestalt theory

Web Design Principles and Ideas

  • Information Architecture
  • Accessibility
  • Usability
  • Interactivity and Web 2.0
  • Hyperlinking
  • Readability
  • Multimedia Integration

Multimedia Journalism Analysis and Practical Skills Development

  • Filming and Editing Video Interviews
  • Writing Text Journalism
  • Audio Elements
  • Using Stills

Newspapers and Magazines

Newspapers and Magazines

Looking at British media, study the influence of the media on society, and topics covering moral panics and bias. Learn to use Adobe Photoshop and Microsoft Publisher to create magazine layouts.

  • The key concepts of Audience, Institution and Representation and how they can be applied to the analysis of news and magazines
  • The concepts of moral panics and media ethics and the influence print media has over society
  • Why a newspaper or magazine may be biased
  • Theories related to newspapers and magazines
  • Skills for analysing any newspaper, magazine or article effectively
  • How to analyse the persuasive language of the news
  • How to use image editing software

Core modules

Academic English Skills with IELTS

Academic English Skills with IELTS

Academic English Skills provides thorough training in the language and related academic skills which will enable international students to best achieve their academic potential at University. Key skills include:

  • Reading effectively and critically
  • Making notes in lectures and presentations
  • Delivering presentations and participating in academic seminars
  • Researching, planning and writing academic essays
  • Students are also supported in developing the accuracy and range in written and spoken language required to express themselves effectively and appropriately, with clarity and confidence.

A Levels

Bellerbys Cambridge students in a Foundation Media class at the College

A Levels are British qualifications, accepted by all universities in the UK and recognised in the USA and Australia. Students who are with us for five or six terms will typically study up to four A Levels. This gives you a world of choice.


Bellerbys London Star Student Mark Lee

A one-year course for international students that builds specialist subject knowledge and language and study skills. It is more focussed than A Levels making it good preparation for university. It is recognised for entry onto a range of degree programmes at more than 100 universities in the UK.

International Year One

Students looking for books in the library

An International Year One course is a one-year course equal to the first year of an undergraduate degree. Taught in Brighton and London, this course prepares you for the second year of a related degree at university.