Many global leaders in marketing, advertising, events and public relations are from the UK. If you want to study in a creative hub of activity in the marketing world, the UK is the place to be. On this programme you'll learn about the marketing principles of the business world whilst living in a vibrant global city and surrounded by some of the top marketing firms in the world. It is taught at our college in London, a centre of quality and entrepreneurship.
You'll study 18-25 hours per week in class. Studying core Foundation modules and tailored Marketing modules. Core Foundation modules develop your academic and English language skills. The modules tailored for Marketing students are below.
This Foundation will prepare you for a wide variety of Marketing undergraduate degrees at UK universities in the areas of Marketing and Media.
You can explore a selection of university destinations that Foundation students can choose from here.
Students on this subject pathway will receive an offer of conditional progression* to study at the following universities:
Start in October and you will have an extra one half of a term to prepare for the Foundation programme in January. You will receive extra English classes, extra university guidance and have more time to develop study skills.
Learn core marketing principles and techniques; gain experience of market research; analyse and evaluate marketing strategies.
Develop basic algebra skills, learn about indices and logarithms, and their practical use and interpretation; develop an understanding of basic statistics, linear programming and basic calculus.
Develop an understanding of advertising, promotions, digital marketing, public relations, events management and sponsorship.
Gain an understanding of both the debate between ownership and control of the media and media effects. Perform an in-depth analysis of the issues around the various competing interest groups who have differing levels of control over the output of the media. This includes the owner, the editors and journalists and the audience. Analyse the power of the content of the media over the behaviour of the audience and the various sociological theories related to this issue. Perform a detailed analysis of the three main processes of globalisation: political, economic and cultural. You'll evaluate the benefits and potentially negative impacts of globalisation in both developing and western societies.
Plan and produce a group-based practical project involving research, production and evaluation of a marketing campaign.
Learn the theory and practical skills needed to design and create content for a news website. Learn journalism skills and general design principles and apply these to evaluate the success of a practical project. Research audience and formulate specific objectives for a news website, and provide an interactive experience for a defined audience.
Web Design Principles and Ideas
Multimedia Journalism Analysis and Practical Skills Development
Academic English Skills provides thorough training in the language and related academic skills which will enable international students to best achieve their academic potential at University. Key skills include:
Improving IT literacy and creativity using MS Office, Business and Media applications; develop internet research skills.
*Offer of conditional progression is subject to meeting all academic requirements, submission of completed UCAS application, academic reference, personal statement meeting required standard, and passing the Foundation programme with the required grades and English language level. Please note that the letter in itself is not a Conditional Offer from the university. You will receive a conditional offer if you meet all the requirements through your submission of a completed UCAS application.
GCSEs are taken as a course of study before taking A Levels or a Foundation pathway. We offer a 2 Year GCSE Pathway programme as well as a 3 and 4 term programme, offering students from the age of 14 years an early opportunity to establish the language, learning and cultural skills they need to succeed in the highly competitive world of higher education.
A Levels are British qualifications, accepted by all universities in the UK and recognised in the USA and Australia. Students who are with us for five or six terms will typically study up to four A Levels. This gives you a world of choice.
A one-year course for international students that builds specialist subject knowledge and language and study skills. It is more focussed than A Levels making it good preparation for university. It is recognised for entry onto a range of degree programmes at more than 70 universities in the UK.