Marketing Foundation

Studying Marketing at Bellerbys College

Many global leaders in marketing, advertising, events and public relations are from the UK. If you want to study in a creative hub of activity in the marketing world, the UK is the place to be. On this programme you'll learn about the marketing principles of the business world whilst living in a vibrant global city and surrounded by some of the top marketing firms in the world. It is taught at our college in London, a centre of quality and entrepreneurship.

You'll study 18-25 hours per week in class. Studying core Foundation modules and tailored Marketing modules. Core Foundation modules develop your academic and English language skills. The modules tailored for Marketing students are below.

Where will this Foundation take me?

This Foundation will prepare you for a wide variety of Marketing undergraduate degrees at UK universities in the areas of Marketing and Media.

Destination universities

Students on this subject pathway will receive an offer of conditional progression* to study at the following universities:

  • Business and Marketing
  • Digital Marketing
  • Digital Design Consultancy
  • International Marketing
  • Marketing
  • Marketing and Public Relations
  • Advertising and Marketing
  • Marketing & Advertising
  • BSc (Hons) Business Management
  • BSc (Hons) Business Management (Marketing)
  • BSc (Hons) International Business Management
  • BSc (Hons) International Events Management
  • BSc (Hons) International Hospitality and Tourism Management
  • BSc (Hons) International Hospitality Management
  • BSc (Hons) International Tourism Management
  • BSc (Hons) Media, Culture and Society
  • Business Management (Marketing)
  • International Marketing
  • Marketing Communications
  • Marketing Management

Foundation key facts

Minimum age: 16.5+
Course length: 3 or 3.5 terms
Start dates: September, November or January. See term dates
Entry requirements: Satisfactory completion of secondary or high school education. 4 GCSEs at C or above.
English language requirements: IELTS 4.5 (IELTS 5.0 for November and January starts)
Location: London
Tuition fees per term: £7,213 (for a complete list of prices, please visit our fees page)
Course modules

Marketing Principles

Marketing Principles

Learn core marketing principles and techniques; gain experience of market research; analyse and evaluate marketing strategies.

  • Company Orientation
  • Segmentation
  • Market Research
  • Extended Marketing Mix - Price, Product, Place, Promotion, People, Process and Physical Evidence)
  • Branding
  • Market Share/Value/Growth
  • Overall Marketing Planning and Strategy
  • Calculation of Market Size, Share and Growth
  • Ansoff Matrix
  • SWOT Analysis
  • PESTLE Analysis
  • Return on Investment

Business Mathematics

Business Maths

Develop basic algebra skills, learn about indices and logarithms, and their practical use and interpretation; develop an understanding of basic statistics, linear programming and basic calculus.

  • Basic Algebra
  • Solving Linear Equations
  • Inequalities
  • Time Series and Moving Averages
  • Straight Lines
  • Quadratics
  • Indices
  • Logarithms
  • Arithmetic Series
  • Geometric Series
  • Calculus
  • Practical Applications of Calculus
  • Statistics
  • Averages
  • Measures of Spread
  • Interpretation
  • Regression
  • Business Arithmetic
  • Forming Equations
  • Excel

Marketing Strategies

Marketing strategies

Develop an understanding of advertising, promotions, digital marketing, public relations, events management and sponsorship.

  • Marketing Strategy and Campaign
  • Market Research
  • Advertising
  • Digital Marketing
  • Promotions
  • Branding
  • Events Management
  • Public Relations
  • Marketing Ethics

Mass Media and Globalisation

Gain an understanding of both the debate between ownership and control of the media and media effects. Perform an in-depth analysis of the issues around the various competing interest groups who have differing levels of control over the output of the media. This includes the owner, the editors and journalists and the audience. Analyse the power of the content of the media over the behaviour of the audience and the various sociological theories related to this issue. Perform a detailed analysis of the three main processes of globalisation: political, economic and cultural. You'll evaluate the benefits and potentially negative impacts of globalisation in both developing and western societies.

  • Introduction to the Mass Media
  • Ownership and Control of the Media
  • Media Effects
  • Representations of Ethnicity and Gender in the Media
  • Introduction to Globalisation
  • Economic Globalisation
  • Cultural Globalisation and Political Globalisation

Marketing Campaigns

Marketing Campaigns

Plan and produce a group-based practical project involving research, production and evaluation of a marketing campaign.

  • Proposal
  • Project Research
  • Planning and Project Management
  • Budgeting
  • Branding and Merchandising
  • Communication
  • Event Management
  • Evaluation
  • Presentation
  • Individual Learning Journal

Multimedia Journalism

Learn the theory and practical skills needed to design and create content for a news website. Learn journalism skills and general design principles and apply these to evaluate the success of a practical project. Research audience and formulate specific objectives for a news website, and provide an interactive experience for a defined audience.

Design Principles

  • Composition and Layout
  • Colour Codes
  • Form and Spatial Properties
  • Behaviour and Interrelationships of Design Elements
  • Typographical Codes
  • Gestalt theory

Web Design Principles and Ideas

  • Information Architecture
  • Accessibility
  • Usability
  • Interactivity and Web 2.0
  • Hyperlinking
  • Readability
  • Multimedia Integration

Multimedia Journalism Analysis and Practical Skills Development

  • Filming and Editing Video Interviews
  • Writing Text Journalism
  • Audio Elements
  • Using Stills
Core modules

Academic English Skills with IELTS

Academic English Skills with IELTS

Academic English Skills provides thorough training in the language and related academic skills which will enable international students to best achieve their academic potential at University. Key skills include:

  • Reading effectively and critically
  • Making notes in lectures and presentations
  • Delivering presentations and participating in academic seminars
  • Researching, planning and writing academic essays
  • Students are also supported in developing the accuracy and range in written and spoken language required to express themselves effectively and appropriately, with clarity and confidence.

Computer Information Technology

Computer Information Technology

Improving IT literacy and creativity using MS Office, Business and Media applications; develop internet research skills.

*Offer of conditional progression is subject to meeting all academic requirements, submission of completed UCAS application, academic reference, personal statement meeting required standard, and passing the Foundation programme with the required grades and English language level. Please note that the letter in itself is not a Conditional Offer from the university. You will receive a conditional offer if you meet all the requirements through your submission of a completed UCAS application.



GCSEs are taken as a course of study before taking A Levels or a Foundation pathway. We offer a 2 Year GCSE Pathway programme as well as a 3 and 4 term programme, offering students from the age of 14 years an early opportunity to establish the language, learning and cultural skills they need to succeed in the highly competitive world of higher education.

A Levels

Bellerbys Cambridge students in a Foundation Media class at the College

A Levels are British qualifications, accepted by all universities in the UK and recognised in the USA and Australia. Students who are with us for five or six terms will typically study up to four A Levels. This gives you a world of choice.


Bellerbys London Star Student Mark Lee

A one-year course for international students that builds specialist subject knowledge and language and study skills. It is more focussed than A Levels making it good preparation for university. It is recognised for entry onto a range of degree programmes at more than 70 universities in the UK.

Find out more about starting your studies or check the latest COVID-19 information.