Marketing Foundation

Studying Marketing at Bellerbys College

Many global leaders in marketing, advertising, events and public relations are from the UK. If you want to study in a creative hub of activity in the marketing world, the UK is the place to be. On this programme you'll learn about the marketing principles of the business world whilst living in a vibrant global city and surrounded by some of the top marketing firms in the world. It is taught at our college in London, a centre of quality and entrepreneurship.

Studying core Foundation modules and tailored Marketing modules. Core Foundation modules develop your academic and English language skills. The modules tailored for Marketing students are below.

Where will this Foundation take me?

This Foundation will prepare you for a wide variety of Marketing undergraduate degrees at UK universities in the areas of Marketing and Media.

Destination universities

Students on this subject pathway will receive an offer of conditional progression* to study at the following universities:

  • Coventry University
    • Business and Marketing
    • Digital Marketing
    • Digital Design Consultancy
    • International Marketing
    • Marketing
    • Marketing and Public Relations
    • Advertising and Marketing
  • Lancaster University
    • Advertising and Marketing
    • Business Management
    • Business Analytics
    • Business Economics
    • Management and Entrepreneurship
    • Economics
    • Economics, Politics and International Relations
    • Finance
    • Management and Entrepreneurship
    • Management and Human Resources
    • Management and Information Technology
    • Marketing
    • Marketing Management
    • Marketing with Psychology
    • Marketing and Design
    • Philosophy, Politics and Economics
    • Politics, International Relations and Management
    • Psychology and Management
  • Loughborough University
    • BSc  Management
    • BSc Accounting & Financial Management
    • BSc Business Analytics
    • BSc Business Economics & Finance
    • BSc Criminology
    • BSc Criminology & Sociology
    • BSc Economics
    • BSc Economics & Management
    • BSc Finance & Management
    • BSc International Business
    • BSc Marketing & Management
    • BSc Media & Communication
    • BSc Sociology
    • BSc Sociology & Media
  • Newcastle University
    • Economics
    • Economics and Finance
    • Economics and Business Management
    • Business Management
    • Accounting and Finance
    • Marketing
    • Marketing and Management
  • Royal Holloway, University of London
    • BSc Accounting and Finance
    • BSc Business and Management
    • BSc Management with Accounting
    • BSc Management with Corporate Responsibility
    • BSc Management with Entrepreneurship
    • BSc Management with Human Resources
    • BSc Management with International Business
    • BSc Management with Marketing
    • BSc Management with Digital Innovation
  • University of Exeter
    • BSc Accounting and Business
    • BSc Accounting and Finance
    • BSc Business
    • BSc Business and Environment
    • BSc Business Analytics
    • BSc Business and Management
    • BSc Business Economics
    • BSc Marketing and Management
  • University of Surrey
    • BSc (Hons) Business Management
    • BSc (Hons) Business Management (Marketing)
    • BSc (Hons) International Business Management
    • BSc (Hons) International Events Management
    • BSc (Hons) International Hospitality and Tourism Management
    • BSc (Hons) International Hospitality Management
    • BSc (Hons) International Tourism Management
    • BSc (Hons) Media, Culture and Society
  • University of Westminster
    • Business Management (Marketing)
    • International Marketing
    • Marketing Communications
    • Marketing Management

Foundation key facts

Minimum age: 16.5+
Course length: 3 or 3.5 terms
Start dates: September, November or January. See term dates
Entry requirements: Satisfactory completion of secondary or high school education. 4 GCSEs at C or above.
English language requirements: IELTS 4.5 (IELTS 5.0 for November and January starts)

Due to COVID-19 restrictions, we are now able to accept a wider range of English tests
Location: London
Tuition fees: Visit our fees page for full details

Course modules

Business Mathematics

Business Maths

Develop basic algebra skills, learn about indices and logarithms, and their practical use and interpretation; develop an understanding of basic statistics, linear programming and basic calculus.

  • Basic Algebra
  • Solving Linear Equations
  • Inequalities
  • Time Series and Moving Averages
  • Straight Lines
  • Quadratics
  • Indices
  • Logarithms
  • Arithmetic Series
  • Geometric Series
  • Calculus
  • Practical Applications of Calculus
  • Statistics
  • Averages
  • Measures of Spread
  • Interpretation
  • Regression
  • Business Arithmetic
  • Forming Equations
  • Excel

Marketing Campaigns

Marketing Campaigns

Plan and produce a group-based practical project involving research, production and evaluation of a marketing campaign.

  • Proposal
  • Project Research
  • Planning and Project Management
  • Budgeting
  • Branding and Merchandising
  • Communication
  • Event Management
  • Evaluation
  • Presentation
  • Individual Learning Journal

Marketing Principles

Marketing Principles

Learn core marketing principles and techniques; gain experience of market research; analyse and evaluate marketing strategies.

  • Company Orientation
  • Segmentation
  • Market Research
  • Extended Marketing Mix - Price, Product, Place, Promotion, People, Process and Physical Evidence)
  • Branding
  • Market Share/Value/Growth
  • Overall Marketing Planning and Strategy
  • Calculation of Market Size, Share and Growth
  • Ansoff Matrix
  • SWOT Analysis
  • PESTLE Analysis
  • Return on Investment

Marketing Strategies

Marketing strategies

Develop an understanding of advertising, promotions, digital marketing, public relations, events management and sponsorship.

  • Marketing Strategy and Campaign
  • Market Research
  • Advertising
  • Digital Marketing
  • Promotions
  • Branding
  • Events Management
  • Public Relations
  • Marketing Ethics

Mass Media and Globalisation

Gain an understanding of both the debate between ownership and control of the media and media effects. Perform an in-depth analysis of the issues around the various competing interest groups who have differing levels of control over the output of the media. This includes the owner, the editors and journalists and the audience. Analyse the power of the content of the media over the behaviour of the audience and the various sociological theories related to this issue. Perform a detailed analysis of the three main processes of globalisation: political, economic and cultural. You'll evaluate the benefits and potentially negative impacts of globalisation in both developing and western societies.

  • Introduction to the Mass Media
  • Ownership and Control of the Media
  • Media Effects
  • Representations of Ethnicity and Gender in the Media
  • Introduction to Globalisation
  • Economic Globalisation
  • Cultural Globalisation and Political Globalisation

Multimedia Journalism

Learn the theory and practical skills needed to design and create content for a news website. Learn journalism skills and general design principles and apply these to evaluate the success of a practical project. Research audience and formulate specific objectives for a news website, and provide an interactive experience for a defined audience.

Design Principles

  • Composition and Layout
  • Colour Codes
  • Form and Spatial Properties
  • Behaviour and Interrelationships of Design Elements
  • Typographical Codes
  • Gestalt theory

Web Design Principles and Ideas

  • Information Architecture
  • Accessibility
  • Usability
  • Interactivity and Web 2.0
  • Hyperlinking
  • Readability
  • Multimedia Integration

Multimedia Journalism Analysis and Practical Skills Development

  • Filming and Editing Video Interviews
  • Writing Text Journalism
  • Audio Elements
  • Using Stills

Core modules

Academic English Skills with IELTS

Academic English Skills with IELTS

Academic English Skills provides thorough training in the language and related academic skills which will enable international students to best achieve their academic potential at University. Key skills include:

  • Reading effectively and critically
  • Making notes in lectures and presentations
  • Delivering presentations and participating in academic seminars
  • Researching, planning and writing academic essays
  • Students are also supported in developing the accuracy and range in written and spoken language required to express themselves effectively and appropriately, with clarity and confidence.

A Levels

Bellerbys Cambridge students in a Foundation Media class at the College

A Levels are British qualifications, accepted by all universities in the UK and recognised in the USA and Australia. Students who are with us for five or six terms will typically study up to four A Levels. This gives you a world of choice.


Bellerbys London Star Student Mark Lee

A one-year course for international students that builds specialist subject knowledge and language and study skills. It is more focussed than A Levels making it good preparation for university. It is recognised for entry onto a range of degree programmes at more than 100 universities in the UK.

International Year One

Students looking for books in the library

An International Year One course is a one-year course equal to the first year of an undergraduate degree. Taught in Brighton and London, this course prepares you for the second year of a related degree at university.